| Media Name | Media Website | Contact Name | Title | Phone | Fax | Twitter Handle | Contact Method | |||||||||
| Womens Health Magzine |
http://wom enshealthmag.com |
Lindsey Benoit | Director of Communications |
212-573-0380 | Lindsey.Benoit@rodale.com | |||||||||||
| UNF | http://unf. edu/contact/ |
Housing | 904-620-HOME | housing@unf.edu | Phone | |||||||||||
| Cosmopolitan | “www.cosmo polian.com/” |
webmaster | cosmoweb@hearst.com | cosmopolitian | ||||||||||||
| News4Jax | http://www. news4jax.com/ |
Scott Johnson | Reporter | sjohnson@wjxt.com | wjxt4 | |||||||||||
| Organic Gardening | https://secu re.rodale. com/webapp /wcs/stores/ servlet/Oae EntryPage ?storeId= 10057&mk tOfferId=OG D55841&key code=I2JA0A02 |
Organic Gardening Editors |
Editor | 904-260-6950 | og@rodale.com | |||||||||||
| US Magazine | www.usma gazine.com |
800-242-1227 | usweekly | |||||||||||||
| Void Magazine | http://voidlive.com/ | (904)395-5628 | (904)701-7561 | voidlive | Phone | |||||||||||
| Spinnaker | http://unf spinnaker.com/about/ |
Lydia Moneir | Editor | (904) 620-2908. | news@unfspinnaker.com | UNFspinnaker | Phone/Email | |||||||||
| Grow Organic | http://www .groworganic .com/organic -gardening/ |
Eric | President | (888) 784-1722 | helpdesk@ groworganic.com |
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| Jacksonville Magazine | http://www .jacksonvillemag.com/ |
Joseph White | Publisher / Editor | (904) 389-3622 | (904) 389-3628 | mail@jacksonvillemag.com | Jacksonvillemag | Email/Phone | ||||||||
Print PSA
UNF Fredrick & Ophelia Tate Ogier Gardens
Press Release- Ogier Garden Workshop
JACKSONVILLE, Fla. Feb. 7, 2013 – Director of UNF’s Ogier Garden Carmen Franz is holding a workshop about canning at the garden on UNF campus Feb. 26, 2013 at 10 a.m.
The Ogier Gardens is a wonderful way for students and /or clubs to get involved on campus and with the environment. It is one of the many great amenities that the University has to offer. By attending the workshops, students are able to gain the knowledge of how to implement nature into their daily lives and maintain a healthier lifestyle. “We want to promote sustainability and self sufficiency to UNF students and to give them an opportunity that is going to be valuable in the future when we will have more food scarcity,” said Ross Keen, who is in charge of the gardens projects.
“The freshmen 15,” is a phrase we often hear in reference to students just going off to or returning from their first year of college. Those who take advantage of this on campus organic garden can easily put this phrase to shame. Not only does it provide free veggies to those who volunteer, but it also gets you outside to enjoy the wonderful weather that Florida has to offer while adding your own creativity and new ideas to the garden.
For incoming freshmen, balancing a budget may come as a struggle but getting involved with Ogier Gardens in free of charge and teaches you cost effective ways of growing your own food, how to prepare it and other health tips that you can pass on too friends trying to get on the path to a healthy life.
This is not the only workshop offered here at the Ogier Gardens. Other workshops include “What’s in my food,” and “Where food begins.” These are just to name a few but there are many others. The Ogier Gardens is continuing to grow rapidly as time progresses. All students are welcome to get involved with the garden and with do so, will receive free home grown vegetables from the garden in return for their time and service. For any questions or more information, contact Carmen Franz via email c.franz@unf.edu or by phone 904-620-1570.
Feature Story
Fredrick & Ophelia Tate Ogier Gardens
The Ogier Gardens at the University of North Florida has so many perks that go along with getting involved with the garden. Taking a trip there is the first step and that alone may lead one to develop and maintain a healthy life style.
Although finding the garden may be difficult at first, once your inside you’re sure to gain useful knowledge that could last a lifetime. There is always someone around who can help you with any questions you might have, from anything like gardening tips, to information about how the garden was started and whose in charge.
When entering the garden, you’re greeted with the sweet sound of birds chirping and the ruffling of the surrounding trees, which is relaxing and soothing to the mind. The beautiful greenery and the smell of the great outdoors is rejuvenating and invigorating.
Getting to know other volunteers at the garden will serve as a good tool for a beginner. A man named John who was diligently working in the garden, really looked like he had been a gardener for quite some time. It turns out John was not the long time gardener he appeared to be, but a natural at his new hobby. John was asked about the gardens director, Carmen Franz and stated, “I don’t know Carmen well, but from what I do know, she’s a wonderful lady with great ambition and the amount of time and effort she has put into this garden shows incredible dedication.”
John is a perfect example of a free-spirited volunteer who is not afraid to get his hands dirty. With nothing but wonderful positive vibes, he is an encouragement to those who are new to the garden.
Getting involved on campus and finding a set circle of friends is essential to most incoming students. Maybe you don’t want to join a sorority or fraternity due to cost or maybe it’s just not for you. With over 150 different clubs on the universities campus, everyone is sure to find something that they peeks their interest. The garden is a wonderful way to get involved on campus, meet new people, gain useful knowledge, and find a sense of spiritual well being all while living a healthier lifestyle. Not only is the Ogier Gardens located on campus but also with just 30 minutes of volunteer work, a free bag of veggies is yours to take home.
Audience Analysis
- Target Audience
UNF students who are female and live on campus
- Nickname
Dormies
- Demographics
According to the College Portraits’ statistics for the year 2011, the total number of undergraduate students who attended the University of North Florida was 14,363. Of that number, 8,007 of those students are females, which account for 57 percent of the undergraduate students. The majority of the students who attend UNF are white and account for 72 percent of the school. Other ethnicities include, Hispanics, African Americans, Black non-Hispanics, Asians and many others. The average GPA for incoming freshmen is a 3.79, which means that most students are well educated.
The average age for a student at UNF is 23. With the exception of 3,903 students, all are full-time students. Ninety six percent of the students who attend UNF are native to Florida. According to College Portraits, 64 percent of incoming freshmen live on campus and 18 percent of all undergraduate students live on campus.
- Students at the University of North Florida desire easy access to food when they live on as well as off campus. When students live on campus, they are limited to what they can cook in their dorms because of the small amount of space they have in their dorms as well as dorm regulations.
According to Pew Research Center, the percentage of adults ages 40 – 59 who have provided financial support for a child 18 or older have increased by six percent since 2005. This goes to show that more young adults are becoming dependent on older generations for a longer period of time. Pew Research Center named our generation as the “ Sandwich Generation,” because young adults are a lot of times trying to become financially stable while having to support a parent or raising another young one of their own.
- A few of the key stakeholders
http://www.fnfcg.org/2013/01/jax4kids-talks-about-unfs-ogier-gardens.html
http://www.fnfcg.org/p/directorymaps.html
http://www.organicgardening.com
http://www.motherearthnews.com/
http://www.facebook.com/pages/UNF-Osprey-Gardens/248152265267802
- What is important to young adults
While these students may or may not be used to cooking their own meals for themselves, they probably do not know the true benefits behind eating healthy and what is in the foods they are choosing to eat. Most people would agree that they want to live a healthy lifestyle at an affordable cost.
When being on your own for the first time , it is hard to get into the groove of doing your own grocery shopping and cooking your own meals. Having to balance a budget while paying attention to detail may bring fourth a bit of a challenge for young adults. As a headline they have quoted, “Middle Aged Adults Sandwiched Between Aging Parents And Kids.”
Appearance and fitting in seems to be a common struggle for students just getting into the college scene. With an organic garden being in their own back yard, inexpensive, completely organic, and unusual for a college campus; this could be of great importance to those who are looking to live a healthy lifestyle.
Example Press Release–Convenience store robbery
Example Press Release
A Jacksonville convenience store clerk shot and killed a man during an armed robbery late Tuesday.
Michael E. Layous, a college student, is a clerk at a convenience store located in the northeast corner of town. Layous said he was acting in self defense when he shot Robert Weiss three times in the chest and the side. District attorney Ramon Hernandez confirmed that Layous would not be prosecuted.
Wiess approached Layous late Tuesday and asked for a pack of Winston cigarettes. When Layous handed him the cigarettes, Wiess pulled out a gun, and asked for the money that was in the cash register.
“I started carrying a gun to work last year after I read where two clerks at another convenience store in the city were robbed and killed.” Layous said. “Carrying a gun is against company policy, but I figured I had to protect myself.”
After giving Wiess the money, Layous was then motioned to move toward the cooler in the back.
“When he started shoving me toward the cooler, I really got scared,” said Layous. “The only thing I could figure was that he wanted to shoot me, and he wanted to do it in some place where no one could see what was happening.”
Wiess then motioned Layous to get inside of the cooler.
“I’ve kept a ,25-caliber pistol under the counter, and when he motioned for me to get into the cooler I shot him,” said Layous. “I shot him three times in the chest and side, but didn’t know right away that I hit him.”
After being shot multiple times, Wiess ran out through the front door, going straight through the glass.
“I called the police and they found his body in a field about 200 yards away,” said Layous. “He was dead, and now I’ve lost my job.” Layous lost his job because it is against the company policy to have a gun in the store.
Company officials refuse to comment on the issue.
Example Press Release–Drug testing
Example Press Release
Potential random drug testing for Kennedy High School athletes is being discussed at the board meeting on Thursday night.
Superintendent of Schools Gary Hubbard proposed the idea for the school board to take the policy into consideration after suspecting the football and boys basketball teams are using steroids and other performance-enhancing drugs. The school board attorney, Karen Bulnes, said she drafted a legal policy proposal for the board to vote on.
Many people were questioned about their feelings on the policy possibly being put into place. Judie Lu, who is a member of the school board, said that she was in favor of the policy taking place because it would be a deterrent for students who might be thing about taking drugs. Four other members of the school board declined commenting on the issue.
Roger Beaumont is a tenth-grader who plays soccer and did not like the idea of it, but said he would probably take the test. Ann Capiello and Amy Deacosti who are members of the field hockey team, agreed to the test if it was required but said that they did not like the idea of it. Both Capiello and Deacosti were asked about the football players taking steroids and Capiello said that she had heard that.
James Carigg and Diana Nyer, both senior basketball players, were opposed to the idea and plan to voice their opinions against the idea at the meeting.
In order to accommodate the large audience that is expected, the meeting has been moved from the library at Wilson Elementary School to the cafeteria at Kennedy High School. The meeting will take place at 7 p.m. on Thursday.
Example Press Release–Land donation
Example Press Release
City Council members voted Tuesday to donate a piece of land to the Coalition of the Homeless Inc. in order to build a new homeless shelter.
First United Methodist Church in downtown Jacksonville provides a shelter for the homeless where they provide a place for them to sleep as well as two meals a day. This homeless shelter can only hold 180 people at night and requires over 200 volunteers to staff it. The Coalition for the Homeless, a non-profit organization, asked the city to donate a piece of unused land in hopes of building a new shelter that will be operated by the coalition leaders. If the land is donated, council members will raise $1.5 million in order to construct the shelter.
“We’re approaching everyone that might be able to help and, so far, have collected $200,000 and have pledges of another $318,000 and that’s just the beginning in two months,” said Ida Levine, president of the coalition.
Police Lt. Louis Rafelsin and Council member Sandra Gandolf, both make points that it will not cost the city anything and may even save the city money in the long run.
“It costs the taxpayers about $350,000 a year to arrest homeless people for violating city ordinances like trespassing on private property and sleeping at night parks and such,” said Rafelsin. “It takes about two hours to arrest a person and do all the booking and paperwork, while taking five minutes to transport them to a shelter.”
On the contrary, those against donating the land address points as to why taxpayers should have to start paying for this.
“What happened if the coalition doesn’t raise all the money it needs for the shelter, what happens then,” asked Belmonte. “Then we’ll be left holding the bag, expected to pay for this damn thing and to support it for years.”
Many members of the Downtown Merchants Association made points about the piece of land asked to be donated is not the right part of town to have a homeless shelter. They are afraid of what kind of trouble the people in this shelter might stir up seeing as they are not allowed in the shelter during the day.
“What some of them do is hang around Main Street, panhandling and annoying people and using our parking lots and alleys for toilets,” said another gentleman. “We’ve got customers who tell us they wont come downtown anymore because they’re afraid of being approached and asked for money or being mugged or something.”
Council members voted 6-to-1 choosing to donate the land, with Belmonte casting the only vote not in favor of the proposal.
Erin In A Nutshell 